Insights

DPG Media wanted advertising as distinctive as its journalism. Yuma built a cloud-native platform for branded content and self-service multimedia, helping the media group grow revenue and compete with Big Tech.

From idea to launch in seven weeks: SpotRotterdam. Yuma helped the City of Rotterdam build a live crowd-busyness map so people could shop, stroll and relax safely, used by over 200,000 people in testing alone.

When COVID emptied the campus, Vrije Universiteit Amsterdam still wanted students to meet and connect. Yuma designed a web-based virtual campus for learning and social life, which was rated 8.3 on its first open day.

From Idea to Impact: Solving Complex Challenges with Design Sprints.

A stalled project rarely needs more meetings. It needs one focused day. This piece lays out how to run a one-day Design Thinking workshop, from framing the challenge as a "How Can We" question to who to invite and where the real work, the follow-up, actually begins. Practical tips and honest pitfalls included.

In my first years as a UX designer, about 15 years ago, there was one question I feared: “Can you prove that your design will actually result in a good user experience?”